In 2023, I collaborated with GroenLinks Brabant during their campaign for the Provincial States Elections. I designed and managed the printed materials and also contributed to their social media posts. This collaboration provided me with the opportunity to be creative and make an impactful contribution to a political campaign that strives for a greener and more just society.
For the printed materials, my focus was on creating a recognizable and appealing visual identity for GroenLinks Brabant. I designed posters, flyers, banners, and other promotional materials using bold colors, clear typography, and inspiring images. This ensured that the message of GroenLinks Brabant was communicated in an attractive and effective manner. The printed materials were distributed throughout the entire province and contributed to the visibility and recognition of the party.
In addition to the printed materials, I also worked on the social media expressions for the campaign. I assisted the team in developing a content strategy aimed at increasing the reach and engagement of the target audience. I helped create various types of content, such as infographics, short videos, and attention-grabbing graphics. By adapting these expressions to the specific characteristics of each platform, such as Facebook, Twitter, and Instagram, we ensured an optimized and consistent online presence. Some of the short videos can be viewed here.
The collaboration with GroenLinks Brabant was an enriching and educational experience for me. It allowed me to apply my creative and strategic skills in a political context and contribute to a campaign that is committed to a better future. I am proud of the work we accomplished together and the impact it had on the Provincial States Elections of 2023.